Digital Retail Signage

Article provided by: Automotive Broadcasting Network

Digital Retail Signage

If you own or operate an auto dealership, then you have likely found that the marketing techniques of old no longer work as effectively today as they used to. Marketing ploys such as giant inflatables, catchy jingles, and humorous ads on the local six o'clock news no longer suffice. The reason is partly that consumers are more savvy and untrusting, and there is more competition than ever. Plus, audience preferences and expectations have shifted dramatically, and digital signage is one of the best ways for you to connect with your customers. If you are interested in digital retail signage, contact ABN right away. We can help you get started with the right digital signage solution.

Digital retail signage can provide you with a creative and effective way to attract new customers and to make your existing customers more aware of your products, services, and promotions. Think of our digital retail signage as a state-of-the-art tool that can help you to make a more polished presentation to your customers and increase your shop's sales. Indeed, the value of digital retail signage is unmistakable.

Establish Your Brand and Make More Sales

With digital retail signage, you can earn bigger profits with every repair, service, and promotion that you offer. Digital signage can help you increase your sales and profit margins exponentially. You might offer a full calendar of great promotions, but a lack of awareness can keep your shop from earning as much from your promotions as you should.

Every day, there are customers in your shop who are simply not aware of your promotions and services, and if you can grab their attention and communicate with them clearly, your sales will improve substantially. This is just one of the reasons why you should take advantage of ABN's digital menu board options. Any old menu board can display your services and prices, but ABN's digital menu boards add the excitement of 3D animations and videos that can convey your services in a way that your customers can't ignore!

How Do Digital Menus Work?

Your digital menu board comes equipped with a full library of auto care service and repair topics to choose from. Everything from alternators and alignments to windshield wipers and wheel bearings; whatever you want to feature and promote can easily and quickly be done with the click of a button. You can also choose from a variety of pre-made templates that can be easily customized with your location and brand for a professional look. You can also change your services, prices, or video content at any time you would like to.

Car dealerships that take advantage of digital retail signage report increased sales as follows:

  • Brake pads sales up by 15%
  • Wiper blade sales up by 19%
  • Timing belt jobs up by 34%

Get Started Today

If you would like to talk about our different digital retail signage options, give us a call or send us an email. We'd be glad to discuss our products with you.

Digital Retail Signage
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